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Expert Interview

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Discussing Ford's profit outlook in the automotive industry

Ticker(s): F, TM, HYMTF, GM

Who's the expert?

I worked for Ford for 30 years in finance in the US, Europe, Africa, South America and Asia Pacific. I was CFO of two markets (South Africa and Argentina) and also had global responsibility for managing product program costs. Yes, I can comment on all four items

Interview Goal
Discussing Ford's profit outlook in the automotive industry along with the following questions:
  • What is the scope for ford reducing its warranty expense in the next 6 months?
  • Why do GM, Toyota, and Hyundai not have these problems?
  • What does Ford need to change to raise margins overall--not just with warranty expense?
  • What would be the best use of Ford’s cash balance?

Do you want answers to these questions?

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